Srijan Sengupta, Prof. (Dr) Rita Basu. Online Consumers of Kolkata: Upshot of Perceived Risk and Gender (Male & Female) on Consumer Decision Making Styles. ijip [Internet]. 2022 Nov. 5 [cited 2026 Mar. 16];12(2). Available from: https://www.ijip.co.in/index.php/ijip/article/view/7786